Do you Advertise Your Vacant Properties Online?

I’m sure you know that Rightmove is the UK’s busiest property portal. Despite the fact that they’ve recently increased their prices significantly, you can’t really afford not to use them, can you?

However did you know that they only account for 4 out of every 10 property searches? And the other major portals, Zoopla, FindaProperty and PrimeLocation combined, account for another 2 out of 10.

That means that even if you (or your Agent) use all the “major” portals, only 60% of the market is being targeted.

The majority of the other 40% is accounted for by a plethora of smaller portals and vertical search engines. Nobody uses all these are many just aren’t cost effective.

However there is one that everyone should be using – Gumtree.

Gumtree used to be free but when they started charging anyone advertising more than one property last year, most agents stopped using it. We use it, with automatic hourly “bump-ups” to keep our properties featured in the top rankings.

Gumtree target demographic groups that are very different from the leading portals.

As the saying goes, don’t put all your eggs in one basket.